Franchise, Rate, and Business Practices (FRB)
Technical Council
August Member Meeting
Join us for the inaugural webinar hosted by the new Franchise, Rate & Business Practices Technical Council.
Tuesday, Aug. 18, at 02:00 PM via Zoom
Register Here
Hear from the State about the Plastic Pollution Mitigation Fund (PPMF) and a brief update about what action your jurisdiction should take today for compliance with SB 54.
Beginning in July 2027, the State of California will receive $500 million per year for 10 years from producers of single-use plastics through the Plastic Pollution Mitigation Fund (PPMF). This $5 billion investment is intended to repair ecosystems, protect public health, and prioritize benefits for communities most impacted by plastic pollution. Funding for the PPMF is provided through SB 54, the Plastic Pollution Prevention and Packing Producer Responsibility Act.
Representatives from the PPMF Interagency Working Group—including the California Environmental Protection Agency (CalEPA), California Natural Resources Agency (CNRA), California Strategic Growth Council (SGC), and California Department of Justice (DOJ) — will present the PPMF, gatherinput from local jurisdiction representatives, and answer questions.
The presentation offers a valuable opportunity for participants to express local priorities and provide input on what could be funded. Feedback will also help shape the design of the PPMF to ensure Tribesand environmental justice, low-income, and rural communities can fully benefit from these funds.
You may submit your thoughts on the Fund before the webinar by filling out the PPMF survey here.
For more background information related to this webinar you may visit the following websites:
• SB 54 Plastic Pollution Prevention and Packing Producer Responsibility Act
• CalRecycle – SB 54/Extended Producer Responsibility (EPR) program webpage
• CalEPA – Plastic Pollution Mitigation Fund webpage and Frequently Asked Questions
Hear a brief discussion of steps your jurisdiction should take today for compliance with SB 54 on January 1, 2027. Michelle Fey of StopWaste will talk you through it!
Biographies
Yvonne Chi is CalEPA’s Deputy Secretary for Environmental Justice and Equity. Yvonne has more than 10 years of experience investigating and litigating cases involving air pollution, water contamination, pesticides, heavy metal contamination, and other environmental harms to which environmental justice communities are disproportionately exposed.
Marlene De La O is CalEPA’s Deputy Secretary for Public Policy. Marlene has over 12 years of experience leading climate, environmental, and community development policy, as well as designing and implementing programs at the local, state, and national levels across the U.S. — includingCalifornia — and Latin America.
Adrienne Moretz is the Strategic Growth Council’s Special Advisor for Innovation and Partnerships.Adrienne has over 12 years of experience building programs and executing strategic partnerships with the private and public sector. Her focus has been working at the intersections of transportation, land use, equity, and technology.
Michelle Fay is a Program Manager at StopWaste (the Alameda County Waste Management Authority). Michelle has over 20 years of experience in local government work. She led StopWaste’s SB 1383 outreach and education efforts and now focuses primarily on implementing SB 54. Michelle has become a trusted resource on SB 54, helping jurisdictions in Alameda County and across California navigate the law's requirements and implementation.
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